Focusing on Doechii & Chappell Roan
Explore the artists behind the viral TikTok sounds
American singer-songwriter who rose to fame after her theatrical, queer-positive pop songs found a passionate audience on TikTok. Known for her drag-inspired visuals and emotional lyrics about relationships and identity, Roan became a breakout star of the "lesbian pop renaissance."
American rapper and singer who first caught major attention when her sharp, genre-blending songs took off on TikTok. Blending hip-hop, pop, and R&B with a bold, experimental flair, she quickly built a reputation as a fearless new voice in alternative rap.
Comparing streaming metrics and chart performance
Days between peak TikTok engagement and Billboard chart entry. Each point is a song.
Percentage increase in weekly streams after TikTok virality for the top 10 boosted songs.
Shows the relationship between TikTok buzz and industry push. Larger bubbles mean bigger stream growth.
Tracks Chappell Roan's weekly Spotify streams against the number of new TikTok videos using her sounds.
Compares estimated age distribution of Chappell Roan's audience across major platforms.
Tracks Doechii's 'Anxiety' weekly Spotify streams against new TikTok videos using the sound.
Illustrates how traditional industry events like the Grammys significantly boost not only streaming (Spotify) but also engagement on video platforms (YouTube), complementing viral trends.
Key findings from our analysis
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Research materials and references